5 Quick Ways to Instantly Refresh Your Store’s Design

Want a new look for your store but don’t have time for a complete redesign? Don’t sweat it! Here are five simple shortcuts to refreshing your store.

Volusion Blog CustomDesign 5 Quick Ways to Instantly Refresh Your Store’s Design

As people, we’re hardwired to trust beautiful things. That’s why having a well-designed site is so critical to your online store’s success. Now, with spring in the air, you may be tempted to do a complete design overhaul. But before you dig in, there are simple design changes you can make to get that brand new look without the blood, sweat and tears.

Here are five shortcuts to refreshing your store’s design:

 

1. Update your homepage layout

If you’re happy with the overall look of your site, but want to freshen up your store’s look – updating your homepage is one of the easiest ways to do it. After all, your homepage is  your first impression, so it’s a good idea to keep it lively.

Kate Spade is one store that does a great job keeping their homepage fresh and updated.

katespade 5 Quick Ways to Instantly Refresh Your Store’s Design

 

2. Switch-up your typography

Like we’ve discussed in our typography series, font choice has a huge impact on your website’s voice. If you’re a high-end fashion site and you’re using Comic Sans as your main typeface, it’s time to switch to something a bit cleaner like Montserrat or Lato.

eKidsrooms.com does a great job of keeping their typefaces youthful and chunky to give their site a playful voice.

type 5 Quick Ways to Instantly Refresh Your Store’s Design

 

3. Resize your product images

Nothing makes a store look more unprofessional than a grid of uneven product images. Take some time to make sure all of your product images are the same size. It’ll give your site a cleaner, more professional look.

productimages 5 Quick Ways to Instantly Refresh Your Store’s Design

4. Update your main hero image

As the star of your homepage, your hero image needs to capture your audience’s attention and encourage them to take action. Try using large, high-quality professional photography to evoke emotion. Make sure your message is clear and precise, and include a call to action.

Hope&Heritage does a great job of promoting their winter collection and persuading their customers to start shopping the second they land on the homepage.

.

hero 5 Quick Ways to Instantly Refresh Your Store’s Design

 

 

5. Refresh your homepage promotions

If your homepage layout is already working well, try updating the promotions on your homepage once every few months. These updated deals will keep your store looking new without much effort.

 promo 5 Quick Ways to Instantly Refresh Your Store’s Design

 

As you can see, there are many ways to give your store a new look without throwing the baby out with the bathwater. By changing a few simple elements, your store will stay looking new, and you’ll stay sane. Try some of these changes today and tell us what you think!

Happy selling!
-Monica Chow, Volusion

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

Share and Enjoy:
  • printfriendly 5 Quick Ways to Instantly Refresh Your Store’s Design
  • digg 5 Quick Ways to Instantly Refresh Your Store’s Design
  • stumbleupon 5 Quick Ways to Instantly Refresh Your Store’s Design
  • delicious 5 Quick Ways to Instantly Refresh Your Store’s Design
  • facebook 5 Quick Ways to Instantly Refresh Your Store’s Design
  • twitter 5 Quick Ways to Instantly Refresh Your Store’s Design
  • googlebookmark 5 Quick Ways to Instantly Refresh Your Store’s Design

San Diego to Hold Strategic Sourcing Learning Exchange

CA-based Bio Supply Management Alliance (BSMA) is set to gather the top supply-chain management professionals in the biopharma and medical device industry in the US, as it holds this year’s Strategic Sourcing Learning Exchange in San Diego on June 24.

In cooperation with the University of San Diego and the Supply Chain Management Institute, the BSMA summit aims to help large and small biopharma companies to reduce cost, lead time, and defects in their sourcing of biotech products. The conference is designed to facilitate the exchange of knowledge, experience and best practices of strategic sourcing — from research and development to clinical trials, as well as commercialization, manufacturing and logistics.

The Strategic Sourcing Learning Exchange will feature professionals who are directly responsible for managing the supply chain, strategic sourcing, purchasing, forecasting and planning, as well as resource persons involved in clinical supplies and operations, manufacturing, warehouse operations, logistics and risk management in the biotech industry.

During the half-day summit, BSMA is eyeing to give participants the opportunity to learn from solutions delivered by executives and round table subject matter experts, network with senior executives from the industry, and leverage technologies and services from reputed suppliers who will be joining the conference.

It seeks to address the critical areas of strategic sourcing and suppliers relations, particularly the clinical and virtual supply chain networks, information technology as an enabler, risk mitigation, temperature-controlled distribution and governmental compliance.

“Our Institute has been committed to the development of supply chain professionals for nearly three decades with a special focus on strategic sourcing,” Joel Sutherland, the managing director of USD’s Supply Chain Management Institute, said. “The partnership with BSMA aligns well with the overall mission of SCMI and fulfillment of the professional needs of the biotech industry.”

Home to more than 400 biotech firms, San Diego gives BSMA a forum for collaboration, learning and best practice sharing of practitioners, executives and thought leaders in the industry. For more information, visit BSMA at www.biosupplyalliance.com

Share and Enjoy:
  • printfriendly San Diego to Hold Strategic Sourcing Learning Exchange
  • digg San Diego to Hold Strategic Sourcing Learning Exchange
  • stumbleupon San Diego to Hold Strategic Sourcing Learning Exchange
  • delicious San Diego to Hold Strategic Sourcing Learning Exchange
  • facebook San Diego to Hold Strategic Sourcing Learning Exchange
  • twitter San Diego to Hold Strategic Sourcing Learning Exchange
  • googlebookmark San Diego to Hold Strategic Sourcing Learning Exchange

Amazon Raises Fee for Prime Shipping

After floating the idea that it might raise the fee for Prime shipping to $119 from the current $79, Amazon settled on a $20 increase, to $99 per year. In states where Amazon collects sales tax, the fee will be over $100 because Amazon charges …

Powered by WPeMatico

Share and Enjoy:
  • printfriendly Amazon Raises Fee for Prime Shipping
  • digg Amazon Raises Fee for Prime Shipping
  • stumbleupon Amazon Raises Fee for Prime Shipping
  • delicious Amazon Raises Fee for Prime Shipping
  • facebook Amazon Raises Fee for Prime Shipping
  • twitter Amazon Raises Fee for Prime Shipping
  • googlebookmark Amazon Raises Fee for Prime Shipping

7 St. Patrick’s Day Gifts That Capture the Luck of the Irish

St. Patrick’s Day is right around the corner, and we couldn’t let it arrive without highlighting some of the fantastic St. Patty’s Day products Volusion stores are offering.

StPatricks Heading01A 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish

With St. Patrick’s Day coming up, we couldn’t help but notice the wide array of green, shamrock-filled and Irish-themed offerings so many of our customers had. So here are seven of our favorite St. Patrick’s Day gift ideas from Volusion stores:

1. St. Patrick’s Day Assorted Sugar Cookies – Homeboy Industries

2. Garden of Ireland Heather & Moss Soap – Fragrances of Ireland

3. Foil Shamrock Dog Tank – Little Paws Pet Boutique

4. Green & White Swirl Pan Bread – Homeboy Industries

5. Children’s St. Patrick’s Day Bow Clip – April Dawn Designs

6. Retro Irish Layered Shirt – William & Holmes

7. St. Patrick’s Day Chiller – Cool Gear

 

We know there are plenty more out there, so if you see other products that make you feel lucky, share them with us in the comments below.

 

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

Powered by WPeMatico

Share and Enjoy:
  • printfriendly 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish
  • digg 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish
  • stumbleupon 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish
  • delicious 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish
  • facebook 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish
  • twitter 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish
  • googlebookmark 7 St. Patrick’s Day Gifts That Capture the Luck of the Irish

How Does Wholesale Dropshipping Work Contd.

The complete shipping process for the retailer is modified and the wholesale Dropshipper redefines the shipping process. Many jobs have been reclassified because of Dropshipping. Some personnel have found it necessary to do other jobs than what they have been accustom to doing.

Just about every other business uses a Dropshipper to move merchandise to customers. If you have an online business or a catalog business Dropshipping is one of the best way to get merchandise to your customer. Dropshipping is easy and a friendly process that can be used and enjoyed by all businesses. Dropshipping has enhanced the bottom-line for many large and small businesses The two most important things that Dropshipping helps the retailer with are, it cuts down on paperwork and it cuts out the shipping steps.

With wholesale Dropshipping a whole new world economy has become available. The retailer can find customers all over the world any items anywhere in the world that you may have a need for or a desire for can be found online and dropshipped to you. What ever you wish to sell can be found in one form or another through the wholesale Dropshipping process. Dropshipping has become a quick and easy way to get started in e-commerce. Two other advantages of Dropshipping are in the case of a small business no money is invested up front; and the second advantage is that there is no danger of having unsold merchandise in you inventory. After all when you use the Dropshipping methods you purchase merchandise only when you have sold merchandise. Therefore you do not have to worry about an oversupply of one item and an undersupply of another item when you go the wholesale Dropshipping way.

Powered by WPeMatico

Share and Enjoy:
  • printfriendly How Does Wholesale Dropshipping Work Contd.
  • digg How Does Wholesale Dropshipping Work Contd.
  • stumbleupon How Does Wholesale Dropshipping Work Contd.
  • delicious How Does Wholesale Dropshipping Work Contd.
  • facebook How Does Wholesale Dropshipping Work Contd.
  • twitter How Does Wholesale Dropshipping Work Contd.
  • googlebookmark How Does Wholesale Dropshipping Work Contd.

The 11 Best Places to Get Ecommerce Design Inspiration

Looking for ecommerce design inspiration? Then you won’t want to miss this list of the top web design, ecommerce and logo galleries for you to peruse.

blog designinspiration The 11 Best Places to Get Ecommerce Design Inspiration

Whether you’re redesigning your online store or hiring a designer, it never hurts to take a look around and soak up some inspiration. That’s why we’ve compiled our top 11 web design, ecommerce and logo gallery recommendations for you to feast your eyes and get those creative juices flowing.

 

Web design galleries

  • Dribbble: A social network that allows the best designers from across the world to showcase their work. This site is invite-only, so you know you’ll only be seeing the cream of the crop.
  • Httpster: This is a frequently updated design gallery that features unique and interesting designs.
  • Creattica: A robust resource full of excellent website designs curated by the blog’s authors. (And they have some high standards.)
  • Web Creme: Another good design resource and a favorite of many web designers.
  • Web Design Inspiration: Our top recommendation. This gallery lets you sort designs by industry, types, styles and colors, making it easy to find exactly what you’re looking for.

 

Ecommerce galleries

  • CartCraze: A design gallery focused on ecommerce websites with new stores added weekly.
  • CartFrenzy: Another good resource for online store design, though not as well-updated as CartCraze.
  • Inspirational Shops: Our top recommendation. This a fantastic design gallery showcasing the best online stores.

 

Logo galleries

  • LogoPond: This is the de facto online design gallery for logos. With over 7,000 logos, you’re sure to find inspiration for your next logo.
  • LogoGala: A regularly-updated, solid resource for logo inspiration.
  • Logospire: A great gallery of some of the best logos on the web.

 

With these resources on your side, you’ll find inspiration in no time. Have another gallery you like to browse? Let us know in the comments below!

 

Happy selling!
-Joey Bacon, Volusion

 

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

Powered by WPeMatico

Share and Enjoy:
  • printfriendly The 11 Best Places to Get Ecommerce Design Inspiration
  • digg The 11 Best Places to Get Ecommerce Design Inspiration
  • stumbleupon The 11 Best Places to Get Ecommerce Design Inspiration
  • delicious The 11 Best Places to Get Ecommerce Design Inspiration
  • facebook The 11 Best Places to Get Ecommerce Design Inspiration
  • twitter The 11 Best Places to Get Ecommerce Design Inspiration
  • googlebookmark The 11 Best Places to Get Ecommerce Design Inspiration

Discounted Fashion Finds & More Await at the OFFPRICE Show this Month

Close to week before one of the largest and most anticipated trade shows in the US hits Las Vegas. There is no stopping the upcoming OFFPRICE Show taking place this month, from February 16-19, at the Sands Expo and Convention Center.

The OFFPRICE Show features discounted clothing, accessories and footwear at 20-70% percent off the wholesale price. Held twice a year (one in August and another in February) together with the Las Vegas Fashion Week, thousands of attendees are expected to participate and grab the best deals from hundreds of exhibitors showcasing their most fashionable items, mostly coming from leading brands, designer labels and other non-branded goods.

“The nature of off-price is value, and our focus is always about creating value for both our suppliers and the retailers who shop our show,” points out OFFPRICE CEO Stephen Krogulski. “The beauty of off-price is that the kinds of goods that are closing out are constantly evolving. Retailers come to us to find promotional items they can get immediately into their stores to make them more successful now, and to give their buyers a reason to come back and visit their shops more often.”

Krogulski foresees more than 10,000 attendees with about 500 exhibitors occupying the 130,000 square feet space of the convention for the upcoming event. The show will occupy the convention center’s whole first floor in the newly renovated Exhibition Hall G to be exact. “We like to refer to the space now as the OFFPRICE campus,” says Krogulski. “The ballrooms will house our cash & carry vendors, which are a vibrant part of our OFFPRICE group. Everything in the exhibition hall will be wholesalers. Inside of that, we are putting all of our footwear vendors together for the first time.  The whole intent is to make it easier for attendees to shop such a large show.” The cash & carry section will be relocated to a separate ballroom allowing 60 booths some extra space. This will lead to footwear and accessories section filling up a larger space on the main floor, which will be composed of about 60 booths as well.

“They’re probably the bigger of the shows, and probably the most diverse group,” says Sands Expo event manager James McWilliams.

The OFFPRICE show is produced by Tarsus Group, an international media company that focuses on conference, exhibitions, publications and online media. Visit www.offpriceshow.com to know more about the event.

Powered by WPeMatico

Share and Enjoy:
  • printfriendly Discounted Fashion Finds & More Await at the OFFPRICE Show this Month
  • digg Discounted Fashion Finds & More Await at the OFFPRICE Show this Month
  • stumbleupon Discounted Fashion Finds & More Await at the OFFPRICE Show this Month
  • delicious Discounted Fashion Finds & More Await at the OFFPRICE Show this Month
  • facebook Discounted Fashion Finds & More Await at the OFFPRICE Show this Month
  • twitter Discounted Fashion Finds & More Await at the OFFPRICE Show this Month
  • googlebookmark Discounted Fashion Finds & More Await at the OFFPRICE Show this Month

How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

Want to know if your SEO is headed down the right path? Then check out this post to see which SEO metrics you should track to gauge your success. 

footballbloggg How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

Whether you’re taking the DIY approach to SEO or have invested in professional help, it’s important to know how successful your SEO efforts have been to this point. Otherwise, you’ll be at a loss for finding ways to make further improvements to drive organic traffic and overall sales.

But how can you tell if you scored a touchdown or dropped the ball with your campaign? Get started by following these two steps:

 

Step 1: Know where to find the right information

If you want to determine the effectiveness of your SEO campaign, start by finding the right data. We think Google Analytics is the best place to start*.

*If you’re new to Google Analytics, check out our Starters Guide. If you don’t have Google Analytics installed, that should be your first step. This Knowledge Base Article will help walk you through the process, or you can enlist our team to handle it. 

Once you’ve implemented Google Analytics and tracked at least a month’s worth of data, visit the reporting tab within your Google Analytics profile and drill down to find organic results by clicking Acquisition > Keywords > Organic.

seoanalytics1 How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

This is where you’ll see an overview of non-paid search engine traffic, also known as organic traffic. When a customer clicks on search engine results (as indicated in red below), that counts as organic traffic.

seoanalytics2 How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

To see how organic traffic has changed since your optimization efforts, click on the date range in the upper right corner and check the box next to the “Compare to” drop down. Then, in the date boxes below, set the range to encompass 30 days before you started your optimization. When you hit the Apply button, you’ll be able to easily see how key metrics have changed, including visits, bounce rate, average time on page and so on.

seoanalytics3 How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

 

Step 2: Check the right metrics

1. Organic traffic

Organic traffic is a strong indicator of a successful SEO campaign. Typically, better SEO means increased organic traffic and more conversions. However, if that’s not what you’re seeing, don’t panic. You can still get some useful information on how your campaign is faring.

  • If organic traffic is increasing but conversions aren’t, revisit the keywords you’re targeting to see if there are others better suited for your business.
  • If organic traffic isn’t increasing but conversions are, that could mean you’ve improved the quality of the traffic you’ve been reaching. This could be through search optimization or other on-page improvements in design and layout.
    .

2. Conversions from organic traffic

The real touchdown for an ecommerce site is conversions, meaning sales. SEO can contribute to many site improvements, but an SEO campaign is only successful if your revenue increases over time.

Once you’ve found your way into the Organic Search Traffic Report in Google Analytics, click on the Ecommerce tab to see Revenue, Transaction and Ecommerce conversion rate. You can compare this data to what it was before starting your SEO campaign. If you’re not seeing an increase in conversions from SEO, this may be a sign of a fumble.

 seoanalytics4 How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

 

3. Assisted conversions

Some customers will make a purchase on their first visit to your store, but many will leave and come back later to purchase via a non-organic method (i.e. going directly to your website without the use of a search engine). When that happens, Google Analytics will attribute the resulting conversion to direct traffic rather than organic. Thankfully, the Assisted Conversions page allows you to identify these situations and better understand the purchasing process.

In the left nav bar in Google Analytics, click Conversions > Multi-Channel Funnels > Assisted Conversions.  This will show the value of conversions by each traffic source. To look more into organic traffic, click Conversion Segments in the top right corner and select the option “First interaction is Organic Search.” From here you can look deeper into what further conversions have been affected by your SEO campaign.

 

4. Bounce rate & time on site

Bounce rate calculates how many people immediately leave your site upon arrival, suggesting they didn’t find what they were looking for, didn’t like what they saw, or got what they came for and didn’t feel a need to explore further.

If your bounce rate goes down, it likely means two things:

  • More relevant traffic is coming to your site
  • Visitors are moving deeper into your site, viewing multiple pages and taking time to explore

A decrease in bounce rate often comes with an increase in conversions and a possible increase in search engine rankings. If you struggle with bounce rate despite better keyword targeting, you may have a site design, architecture or usability issue that needs to be addressed.

Similar to bounce rate, if people are staying on your site longer, they’re more likely to convert. Plus, longer time on site signals that your customers are engaged and actively exploring your store.

 

5. Rankings

Rankings can be a strong indication of the success of your SEO campaign. The higher your rankings in search results, the better your campaign is doing. In general, we recommend focusing on optimizing for longer tail keywords, which are keywords generally longer and more descriptive. For example, “footballs” would be considered a short tail keyword, while “buy youth footballs” or “regulation Wilson footballs” would be considered long tail. Although long tail keywords may have lower search volume, they tend to convert at a higher rate because they bring in more qualified traffic.

Keep in mind that while rankings are important, you shouldn’t solely focus on rankings. Not only are they subjective and often personalized to the individual user, but it takes focus away from improving your store in ways that will build brand loyalty, improve shopping experience and increase conversions.  Also, with the increased percentage of keywords being reported as “not provided” in Google Analytics, it is becoming harder to keep track of what keywords your store is ranking for.

 

Overall, the goal of an SEO campaign shouldn’t be to rank for a few keyword phrases, but to increase meaningful traffic that converts into sales. SEO is a long term strategy, and it takes time to see results. But if it’s done well and done consistently, the benefits you’ll see will be well worth the wait.

Happy selling!
-Dan Bagby, Volusion

 

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

Powered by WPeMatico

Share and Enjoy:
  • printfriendly How to Tell If Your SEO Campaign Was a Touchdown or a Fumble
  • digg How to Tell If Your SEO Campaign Was a Touchdown or a Fumble
  • stumbleupon How to Tell If Your SEO Campaign Was a Touchdown or a Fumble
  • delicious How to Tell If Your SEO Campaign Was a Touchdown or a Fumble
  • facebook How to Tell If Your SEO Campaign Was a Touchdown or a Fumble
  • twitter How to Tell If Your SEO Campaign Was a Touchdown or a Fumble
  • googlebookmark How to Tell If Your SEO Campaign Was a Touchdown or a Fumble

Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap

Australian Natural Soap is a health and beauty product wholesaler that supplies organic soap bars and premium soap brands in the United States for more than decade. Recently, the soap company introduced a new range of 7-ounce fragrant soaps from Wavertree & London that come in 14 mesmerizing scents.

“Lemongrass & Lemon Myrtle is one of our top sellers,” says Australian Natural Soap owner David Nichols. “It is a tangy blend of herbal lemongrass and lemon myrtle, with essential oils and crushed leaf, and is quite refreshing. Sicilian Orange smells like a luscious orange, French Pear has a fresh fruit bouquet, and Frangipani and Gardenia makes you feel like you are in a flower garden. Fragrance is the big hook in soap, and we have so many delicious varieties, there is something for everyone.”

Other scent variants include Honey & Almond, Persimmon & Red Currant, Lavender d’Provence, English Rose, Melon & Peach, Tuscany Olive, Mango Butter and Quince. In June, three additional scents will be revealed.

The company is well known for making pure and natural soap bars carefully crafted from Australia, using only the finest and most sustainable ingredients that are extracted from plants and contains no animal fats or harmful chemicals. “Plant oils result in a much better quality product, and you do not have to add chemicals and detergents to make the soap work, like you do with animal fat. Natural soaps have a dramatic affect on the skin; it gets softer and smoother, and does not dry out,” explains Nichols.

All soaps are also French milled. “As a result, you get a much creamier lather and the soap does not dissolve, even when it sits in water. One of our bars of soap can be half the size of a poured soap, but it will last longer,” Nichols continues.

Wavertree & London products are elegantly wrapped in lavish embossed paper. Each premium soap bar wholesales for $3 and retails for $6.50. “We think the line is going to be a fantastic seller because it is great quality and the price is reasonable. It is ideal for gifts as well as consumable sales, and will sell well in card shops, bath & body, gift stores, home stores and many other types of shops,” states Nichols. Soaps are sold individually as well as wrapped.

Australian Natural Soap also offers unbranded soap bars by bulk, which is available in boxes of 12 and 72. “They are the top selling soaps with many volume users, private label customers and health food stores,” Nichols adds.

The minimum order is $75. All soaps are pre-packaged in display cartons. Wooden display cases are also available for smaller soaps.

For orders and more information, visit the company website at www.australiansoap.com.

Powered by WPeMatico

Share and Enjoy:
  • printfriendly Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap
  • digg Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap
  • stumbleupon Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap
  • delicious Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap
  • facebook Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap
  • twitter Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap
  • googlebookmark Wavertree & London Luxury Perfume Soaps available at Australian Natural Soap