4th of July Summer Image Giveaway

Celebrate the summer sales season and drive more conversions with complementary promotional images.

Fourth of July 4th of July Summer Image Giveaway

We at Volusion hope you are making the most of your 4th of July weekend, celebrating American independence with close friends and relatives. Although gift-giving is not exactly an Independence Day tradition, we thought it was a good time to start one. Our Design Services team has put together some complementary images to help you promote your storefront’s summer sales; we hope you will use them all summer long and that they help make your busy sales season even busier. Let us know which ones you used in the comments below and be sure to share your success stories!

summer 01 4th of July Summer Image Giveaway summer 09 4th of July Summer Image Giveaway
 summer 14 300x300 4th of July Summer Image Giveaway  summer 22 300x300 4th of July Summer Image Giveaway
 summer 03 4th of July Summer Image Giveaway  summer 04 4th of July Summer Image Giveaway
summer 10 4th of July Summer Image Giveaway

 

 

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

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From Proms to Weddings and Other Special Events, Prom Dresses Club Has Your Formal Wear Needs Covered

BEIJING — With over 200 designers and 1800 employees on its team, VILAVI strengthens Prom Dresses Club’s foothold in ladies’ formal wear industry, not only in China but globally as well. And it does so with VILAVI’s deep understanding of what is fashionable and hot in a specific country.

“VILAVI owns an excellent design team, who design a series of most fashionable, elegant, practical dresses under a deep understanding on cultures of most countries.” the company posted on its website. “So wherever you come from and whatever your body type is, you can always get your dress customized and professionally tailor-made in our company.”

Prom Dresses Club embodies these same values in delivering its products from the VILAVI factory to the retailer’s boutique. It offers a wide selection of wedding gowns and prom dresses, from the latest trends to classic and timeless pieces. For every special occasions requiring a formal wear that every women fancies, Prom Dresses Club has you covered.

For ready-made items, over 20,000 dresses are in stock. To order custom dresses, all it takes are the picture and the measurements. And just like that Prom Dresses Club will come up with the finished product.

The company boasts of carrying the most popular styles and colors, as well as celebrity-inspired apparel all designed and manufactured by the world-class team of VILAVI. It has made-to-measure dresses available in various colors, as well as custom-designed dresses to suit one’s unique style.

To learn more about Prom Dresses Club, visit their website at www.promdressesclub.com. For more of the latest industry news, follow @TopTenWholesale on Twitter and Like us on FaceBook.

ABOUT PROM DRESSES CLUB — Based in Beijing, China, Prom Dresses Club is one of the largest distributors of the country’s famous VILAVI brand. It offers a one-stop-shop for all ladies’ formal wear needs, from prom dresses to wedding gowns, and more. The company, established in 1988, accepts both ready-to-wear and custom-made dresses, supplying globally with help from its 200 in-house designers and 1800 employees.

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5 Ways an Explainer Video Will Help Sell More Products

Looking for a new way to talk about your products. Explainify’s Eric Hinson shares his tips for using storytelling, in the form of explainer videos, to sell more products.

Explainer Videos 5 Ways an Explainer Video Will Help Sell More Products

Call them explainers. Call them marketing videos. Call them landing page videos. Whatever you call them, they’re the perfect way to blend online video with music while discussing the importance of your product. For the uninitiated, explainer videos are short – typically 60-90 second – animated or live-action videos that simply and clearly explain a company’s products or services. And they work: Explainer videos have been shown to aid search engine results, boost conversion rates – even increase sales. And here’s why:

They tell a story. In an incredibly short amount of time, using an incredibly simple problem-solution story format, these videos lead viewers through the agony of conflict (the problem) into the satisfaction of a solution (your business), using music and eye-catching visuals to reinforce the message in a way that sticks.

So here are the 5 reasons your explainer videos need to tell a good story:

1) Storytelling engages potential customers emotionally

If you want to bond with your customers, they’re going to need to feel a connection with your brand and with your message. If you want people to take notice of what you’re doing, you must tap into the power of story. Fast Company has recently published two articles on the importance and science of telling your company’s story. A good storyteller will find common ground with his audience so he can deliver a more relatable message. We’ve seen some of our customers have great success when using explainer videos as the focal point of their social media marketing campaigns. Placing your company’s explainer in a familiar medium like Facebook will make your brand comfortable and relatable to a potential customer.

2) A story is a more exciting alternative to a list of figures

Imagine that you are five years old. As darkness falls outside your window, you sit on your bed, knees tucked under your chin as you wait with nervous excitement for . . . STORY TIME! Your mom walks into the room, book clutched under her arm. Taking her seat on the edge of your bed, you see that the book she’s holding has a tractor on its cover. “Holy crap, tractors freakin’ rule!” you think to yourself.

Mom starts to read aloud. “Manufacturer: Ford. Price: $13,070 (US). Engine: 4.2L 4-cylinder diesel. Capacity: 18 gallons,” she reads in her soft, soothing bedtime voice. OH NO! Something is terribly wrong! You didn’t come here for facts and numbers and lists. You came to hear a story. This isn’t a story. This is… boring.

As children, we were thrilled to hear stories. And honestly, not much has changed. Even now, as adults, the power of story is etched into our DNA. The bare facts and figures don’t move us – but stories do. Hearing about characters who overcome conflict to achieve something great touches something within us in a memorable and meaningful way.

3) Your customers have high sensory expectations

When your customers pull up one of your new videos, they expect you to engage a variety of their senses. Since viewers won’t be able to touch or smell your product while watching your explainer, make sure you take full advantage of professional voiceovers and music in order to maximize your storytelling potential. Just like with video, music allows for greater sensory linkage between the storyteller and the viewer.  Here at Explainify, we use music licenser, Tunefruit, to help us find all kinds of music for our explainer videos.

To show you the importance of music in video, imagine a Valentine’s Day-themed commercial for a chocolate brand without a lovely orchestral underscore, or a campaign ad for a presidential candidate without a patriotic tune playing in the background. In those two scenarios, the music is nearly as important as the visual!

Your viewer has watched enough television and seen enough movie previews to appreciate a high-quality recording, so you definitely don’t want to settle for grainy, muffled audio. But tone and texture of voice are just as important. You might want an epic, rumbling voice to narrate the preview for the next Spiderman film, but you probably don’t want the same voice to promote the next sale at Babies ”R” Us. Or vice versa. The point is, the right music, sound effects, and narration will weave together a beautiful, aural background that gives depth to great visuals.

4) A story sticks with you

It’s not just that stories are emotionally powerful – they’re also easier to remember than facts and statistics. Because stories are meaningful, we are able to draw connections between stories and the information contained within them, making it easier for us to recall that information later. Don’t believe me? Do you remember what size engine that tractor had? Didn’t think so! If boosting your company’s conversion rate is a goal you’re shooting far, then give your customers a reason to want to stick around through the entire sales cycle. Let your explainer pulsate with emotional energy. These emotions will remain with your customers even after they’re done watching your videos.

5) Storytelling is a critical business skill

So, having said all of this, it should be no surprise that HubSpot has proclaimed storytelling to be the most important business skill to learn in the next five years. Why? Well, for one reason, a business needs to be able to control the conversation about itself. Why let some outside force control your company’s image? With adept storytelling, your company gets to craft its own public persona.

Storytelling and online video are not just buzzwords. They’re valuable skills and strategies that you need to learn in order to connect with customers in the modern marketplace. So do your customers a favor, and tell them a story that will make them want to stay up past bedtime; a boring list of figures might be just what it takes to put them to sleep.

 

Eric Hinson is the Founder and CEO of Explainify, which specializes in short, engaging, remarkable explainer videos for businesses. You can see a wide selection of videos they’ve produced in their portfolio.  If you’re interested in learning more about how Explainify helps companies tell their stories, sign up for the newsletter on their homepage.

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

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Get Exclusive Made-in-the-USA Vapes and Accessories at Special Prices with Wholesale Purchase from Hot Vapes

CHICAGO, IL — Hot Vapes, a premiere supplier of Made-in-the-USA vape kits and e-liquids, introduces exclusive products at special prices for every wholesale purchases from its online store, the company posted on its website.

Based out of Chicago in Illinois, Hot Vapes carries a full range of vape kits, accessories and liquid flavors that cater to the discerning and diverse tastes of the vaping community. The company has been established in 2010 and has since expanded its reach with a physical store and a network of retailers.

Among the popular products in the Hot Vapes catalog includes a slew of vaporizer kits in Ecig and Ego styles. It has a “bling” line that features studded vapes in chic and fashionable designs. There are also jewelry box-type kits that cater to young women and fashionistas alike. A full range of replacement atomizers, clearomizers, cartomizers and other components are also readily available.

“HV specializes in state-of-the-art vape tech and offers over 100 tasty flavors of e-liquid crafted here at our lab in Chicago,” Hot Vapes said. “We distribute to vape shops across the US and have a wide variety of ecig devices and mods, clearos, tanks and accessories to meet your vaping needs.”

The company likewise carries an extensive selection of vaping accessories such as batteries and chargers, as well as lanyards, drip tips, and adapters. Its lineup of liquid flavors, on the other hand, boast of superb quality. “As a charter member of American Eliquid Manufacturing Standards Association, HotVapes is committed to crafting the highest quality eliquid available. The difference is easy to taste.”

To avail of the special prices and see the full range of exclusive Hot Vapes products available, visit their website at www.hotvapes.com and register for an account. Retailers may also call 775-468-8273 #2 for sales inquiry and help with registration. Company sales teams promise up to 48 hours of responding with their latest wholesale pricing guide, catalogs, and deals.

ABOUT HOT VAPES — Made in the USA, Hot Vapes offers an extensive selection of high-quality vaporizer kits, e-cigs, liquid flavors and accessories that aim to give the “coolest vape you ever had.” The company, founded in 2010 in Chicago, IL, started as an online store selling a wide variety of vape merchandise for a diverse range of preferences, catering to the every needs of the discerning vaping community.

Hot Vapes offers chic and fashionable vape kits, as well as authentic ecig flavors and accessories. Through its physical store and retailer clients, the company has since expanded its reach to enhance the buying experience of its customer base. For more information about Hot Vapes, its products and wholesale offerings, visit their website at www.HotVapes.com

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Design Webinar Follow-up: “10 Design Rules You Can Break”

You’ve got questions; we’ve got answers. Read on for solutions to your design questions with this blow-by-blow follow up to our latest design webinar.

Top10Design blog Design Webinar Follow up: “10 Design Rules You Can Break”

We want to thank everyone who tuned in to our design webinar last week, titled “10 Design Rules You Can Break.” We had a terrific turnout, and received a really positive response. If you missed it, don’t worry! You can download the slides here, or watch the recording here.

You asked Wes and Camri so many questions, and though we didn’t have time to answer all of them on air, we wanted to take some time and provide in-depth answers to as many questions as we can:

 Webinar Q & A

Q. I have read and been told by a web designer that having a left navigation is outdated now.  Only a top navigation should be used.  What is your opinion on this?

A. Camri: It’s true that a left navigation is going out of style in favor of top navigation menus, primarily because a top navigation will give you more room on your homepage. However, it’s important to think about your users. My advice would be to gather information from your visitors on how they shop your site, and tailor your navigation to fit their needs. Another good strategy is to try to consolidate categories where you can, which is helpful whether you’re using top or a left navigation.

Q. What is the best color for crafting websites?

A. Wes: I don’t think there is any one best color for a crafting a website.  It really depends on the types of products you’re selling and who your target audience is. Personally, I really like ColourLovers for selecting a color palette. It’s a great tool that allows you to search for colors based on different categories and one of them just so happens to be “crafts.”

Q. How do I use non-standard fonts on my Volusion site?

A. Camri: There are a lot of really good resources out there to find fonts that can be used as HTML text. The ones I like to use the most are Google Fonts and Font Squirrel.

On both of these sites, you can browse fonts by category and download them for use on your computer. Most importantly, they have instructions on how to use a selected font in your site.

For more in-depth information on CSS font-embedding, check out this helpful article from CSS-Tricks.com.

Q. How do I put on the Pinterest button on my home page?

A. Wes: Pinterest has a great resource for adding a Pinterest button to your website. Just follow their instructions and choose your options. They provide a small snippet of code and just copy and paste it into where you want it to appear on your homepage.

Here’s a good Volusion support article that might help too.

Q. With more emphasis on mobile technology, it seems to me that smaller photography is the trend, with larger images appearing only after you click on a category or item. Thoughts?

A. Wes: Mobile is definitely a huge trend. Mobile commerce is quickly growing and will continue to grow rapidly. We design a lot of mobile websites and the Volusion software allows you to turn on a mobile-friendly version of your store. I would recommend this option so your site is mobile-optimized for customers shopping from their phones; when you use this option, the size of your photos won’t be a concern. Even if you don’t turn on the mobile version of your store, your website should still adjust to the size of the users’ mobile screens.

Bonus: Here’s a great video on optimizing your store for mobile devices.

Q. When you have a sale going on how do you link a picture on your homepage to those items?

A. Camri: If you have the latest version of the Volusion software, this is fairly simple. Click on the Easy Editor on your homepage, then click the picture you want to link, selecting the “Link” icon on the editor toolbar and paste in the URL of the product or category you want to link to. If you’re still having trouble, check out this Volusion support article with more detailed information on editing your homepage using the Easy Editor.

Q. Thanks for all your information, it was very helpful. I am interested in opening a photography-driven web-store. Is there a Volusion template you can recommend?

A. Wes: A lot of our newer templates follow the larger, photo-driven trend that we now see. If you visit our Ecommerce Templates Page, you can click the “New!” filter link on the right-hand side to see more. There are quite a few that allow for numerous photos, but two that come to mind are Salt Provisions and Reverb. These two templates would work well for a variety of different industries.

Q. Do you have any rules for Business-to-Business (B2B) website design? Are there different design concepts when you’re selling to B2B customers? Companies that don’t place orders with credit cards but with purchase orders.

A. Camri: This is a really good question! In the Design Services department, we have many B2B clients, and their needs can be quite different from business-to-consumer (B2C) retail stores.

In my experience, the best thing you can do is have a fairly minimal homepage design focusing on telling your business customers exactly what your product is and how it can solve their problem. You also want to make it easy for them to navigate straight into your product categories because they often already know what they need when they are first visiting your website.

This can be accomplished by featuring a prominent search bar, and by graphically representing your most popular products or categories on the homepage. By learning what your B2B customers want and making it easy to access with minimal other clutter and distractions, your site design should improve sales.

Q. I’m currently using free template. How can I make changes to page to break the rules and add flare on a shoestring budget?

A. Wes: I would suggest starting with some things you can easily change on your end without needing to spend much money. Take and upload great photos and adjust your colors and fonts to fit your brand—these simple improvements can go a long way. Take the free template and push it as far as you can to make it unique to your brand.

Here’s a good video with some information about editing your template.

Q. My name is Greg. Is my site too busy? www.oregonburls.com. My font seems a bit small – what do you think?

A. Camri: Hi Greg! I actually don’t think your site is too busy. One suggestion I would make is to include a large photo at the top of your homepage that showcases your main product as well as some headline text that tells the visitor what you are selling and why they should buy it. It is great that you placed text and videos on your homepage that promote the National Geographic series in which you are featured. This sets you apart and builds the strength of your brand, and videos are a great way to engage customers and show them more about what you do.

Q. Is the front banner a good design element to increase sales?

A. Wes: The large banner on your home page tends to be one of the main—if not the main—area of focus for site visitors. So I would definitely say that it has a significant impact on your customers and is very important in creating a good first impression. I would recommend taking some time to consider what you want that first impression to be, and then select compelling visuals and content that reflect the brand image you want to communicate.

Q.  I would like to have a review of my website, which is now about four years old. Does your design department do that for Volusion customers, and if so, knowing that I am on a big learning curve, I would need a lot of specific, easy-to-accomplish ideas.

A. Camri: Although our Design department doesn’t conduct website reviews, if you would like a refresh of your site design and a personal consultation of how we could help you with it, feel free to contact our Services Sales Team. They can talk to you about a variety of options that are easy to accomplish.

Another option to consider is a customer survey! Try setting up a short poll and ask your site visitors what they would like to see on your store, or if there is anything about the design causing them difficulty. You can even try offering an incentive to customers who provide feedback. A lot of companies do this, and it could be a great way to get ideas for improvement.

We also want to congratulate the Twitter contest winners:

Question 1: What do the colors of your website say about your brand?
Elizabeth Mills | GinghamAndPosh.com

@Volusion http://t.co/vwjgCddABc smashes stodgy gift basket stereotypes with bold, fun colors!! #sell4xmore — Elizabeth Mills (@ElizMcMills) April 17, 2014

 

Question 2: What is the one thing you must have on your homepage?
Evok3d.com

@volusion #sell4Xmore http://t.co/dDQUEbbi0w Always say what you do/sell on homepage or expect customers to bounce, y’all — The BFG (@elysiandc) April 17, 2014

 

Thank you again to our webinar attendees! And don’t forget to check out the full Design webinar download here, or watch the recording here.

Happy selling!
-Wes Asbell & Camri Hinkie, Volusion

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

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Prom Season Ushers in Great Jewellery Finds at Wholesale Fashion Inc

From rhinestone necklace to chandelier earrings, crystal drop down tassel set and other on-trend jewels and charms, Wholesale Fashion Inc. unveils its shiny new collection of prom jewellery for this year’s graduation ball season in the US.

The 2014 Prom Season Sale features a hip and trendy selection of necklace sets and earrings, as well as the hottest trinkets that young men and women are looking for. Rhinestone necklace sets remain one of the Wholesale Fashion’s bestsellers, followed by chandelier earrings and swirled rhinestone earpieces.

All items in the prom jewellery set are manufactured in China, and produced exclusively for Wholesale Fashion Inc. The full collection of 2014 prom jewellery is now available at Wholesale Fashion Inc. website, and is a featured deal on TopTenWholesale, where Free Shipping vouchers on your orders can be acquired.

The collection consists of a myriad necklace designs and colors, with an extensive array of merchandise to choose from. All items are available for retail purchases, with discounts of up to 10 percent off the listed prices. Wholesale buyers get bigger savings with instant discount on bulk purchases.

About Wholesale Fashion Inc.: A fashion jewellery and accessories wholesaler, committed to bringing quality fashion at affordable wholesale prices. The company aims to provide merchandise at extremely competitive prices, and stands by the products they sell such that customers will be thoroughly pleased with product quality and pricing.

For the latest news from TopTenWholesale, follow us on Twitter and connect with us on Facebook.

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3 Things to Know About WooCommerce

WooCommerce is a popular WordPress plugin, designed to transform WordPress into a capable ecommerce platform. The plugin has many superb features and capabilities, but there are also at least three things online sellers should know before opening a WooCommerce-powered store.
These three concerns can impact a …

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5 Quick Ways to Instantly Refresh Your Store’s Design

Want a new look for your store but don’t have time for a complete redesign? Don’t sweat it! Here are five simple shortcuts to refreshing your store.

Volusion Blog CustomDesign 5 Quick Ways to Instantly Refresh Your Store’s Design

As people, we’re hardwired to trust beautiful things. That’s why having a well-designed site is so critical to your online store’s success. Now, with spring in the air, you may be tempted to do a complete design overhaul. But before you dig in, there are simple design changes you can make to get that brand new look without the blood, sweat and tears.

Here are five shortcuts to refreshing your store’s design:

 

1. Update your homepage layout

If you’re happy with the overall look of your site, but want to freshen up your store’s look – updating your homepage is one of the easiest ways to do it. After all, your homepage is  your first impression, so it’s a good idea to keep it lively.

Kate Spade is one store that does a great job keeping their homepage fresh and updated.

katespade 5 Quick Ways to Instantly Refresh Your Store’s Design

 

2. Switch-up your typography

Like we’ve discussed in our typography series, font choice has a huge impact on your website’s voice. If you’re a high-end fashion site and you’re using Comic Sans as your main typeface, it’s time to switch to something a bit cleaner like Montserrat or Lato.

eKidsrooms.com does a great job of keeping their typefaces youthful and chunky to give their site a playful voice.

type 5 Quick Ways to Instantly Refresh Your Store’s Design

 

3. Resize your product images

Nothing makes a store look more unprofessional than a grid of uneven product images. Take some time to make sure all of your product images are the same size. It’ll give your site a cleaner, more professional look.

productimages 5 Quick Ways to Instantly Refresh Your Store’s Design

4. Update your main hero image

As the star of your homepage, your hero image needs to capture your audience’s attention and encourage them to take action. Try using large, high-quality professional photography to evoke emotion. Make sure your message is clear and precise, and include a call to action.

Hope&Heritage does a great job of promoting their winter collection and persuading their customers to start shopping the second they land on the homepage.

.

hero 5 Quick Ways to Instantly Refresh Your Store’s Design

 

 

5. Refresh your homepage promotions

If your homepage layout is already working well, try updating the promotions on your homepage once every few months. These updated deals will keep your store looking new without much effort.

 promo 5 Quick Ways to Instantly Refresh Your Store’s Design

 

As you can see, there are many ways to give your store a new look without throwing the baby out with the bathwater. By changing a few simple elements, your store will stay looking new, and you’ll stay sane. Try some of these changes today and tell us what you think!

Happy selling!
-Monica Chow, Volusion

Visit Volusion’s Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world’s best ecommerce software solution for online businesses.

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San Diego to Hold Strategic Sourcing Learning Exchange

CA-based Bio Supply Management Alliance (BSMA) is set to gather the top supply-chain management professionals in the biopharma and medical device industry in the US, as it holds this year’s Strategic Sourcing Learning Exchange in San Diego on June 24.

In cooperation with the University of San Diego and the Supply Chain Management Institute, the BSMA summit aims to help large and small biopharma companies to reduce cost, lead time, and defects in their sourcing of biotech products. The conference is designed to facilitate the exchange of knowledge, experience and best practices of strategic sourcing — from research and development to clinical trials, as well as commercialization, manufacturing and logistics.

The Strategic Sourcing Learning Exchange will feature professionals who are directly responsible for managing the supply chain, strategic sourcing, purchasing, forecasting and planning, as well as resource persons involved in clinical supplies and operations, manufacturing, warehouse operations, logistics and risk management in the biotech industry.

During the half-day summit, BSMA is eyeing to give participants the opportunity to learn from solutions delivered by executives and round table subject matter experts, network with senior executives from the industry, and leverage technologies and services from reputed suppliers who will be joining the conference.

It seeks to address the critical areas of strategic sourcing and suppliers relations, particularly the clinical and virtual supply chain networks, information technology as an enabler, risk mitigation, temperature-controlled distribution and governmental compliance.

“Our Institute has been committed to the development of supply chain professionals for nearly three decades with a special focus on strategic sourcing,” Joel Sutherland, the managing director of USD’s Supply Chain Management Institute, said. “The partnership with BSMA aligns well with the overall mission of SCMI and fulfillment of the professional needs of the biotech industry.”

Home to more than 400 biotech firms, San Diego gives BSMA a forum for collaboration, learning and best practice sharing of practitioners, executives and thought leaders in the industry. For more information, visit BSMA at www.biosupplyalliance.com

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